Martial Arts Wealth Mastery vs. MAIA Elite

Quick answer: MAIA Elite and Martial Arts Wealth Mastery both offer structured coaching for school owners, but from different foundations. MAIA Elite — the Martial Arts Industry Association’s premium program, backed by Century Martial Arts — assigns a dedicated consultant with monthly one-on-one coaching, a pre-built social media calendar, and Century product discounts. Martial Arts Wealth Mastery is a mastermind led by owner-operators, built for established schools targeting $500K to $1M+ years. The core difference: association consultants versus coaches teaching from their own P&L, and structured support versus peer-driven scaling.

Full disclosure: I’m Stephen Oliver, and I run Martial Arts Wealth Mastery. I have deep respect for MAIA’s place in this industry — Frank Silverman of MAIA and MA Success Magazine, himself an owner of five schools, attended my training and called it “educational and motivating… truly inspiring. As for the school owner in me, the knowledge was priceless.” (See our reviews and testimonials page.) Where MAIA Elite is the better fit for your school, I’ll say so plainly.

Comparison at a Glance

	MAIA Elite	Martial Arts Wealth Mastery
Best for	Owners in the Century/MASuccess ecosystem who want structured, consistent support	Established schools scaling to $500K–$1M+; pricing, marketing, retention, net income
Backed by	Century Martial Arts / Martial Arts Industry Association	Independent — led by Stephen Oliver (coaching the industry since 1985)
Format	Dedicated consultant, monthly 1-on-1, pre-built social calendar, Century discounts, SuperShow network	Mastermind + personal coaching from Stephen Oliver, Grandmaster Jeff Smith, Bob Dunne, and Greg Moody, PhD — Stephen personally leads weekly Zoom meetings and regular live meetings
Who coaches you	Association consultants (employees)	Owner-operators who built and run very successful schools
Published pricing	By consultation	By application

What MAIA Elite Does Best

MAIA Elite delivers consistency. A dedicated consultant, a monthly cadence, a done-for-you social media calendar, and real accountability — that structure alone puts it ahead of going it alone. The Century relationship adds practical perks (product discounts) and the MAIA SuperShow is one of the industry’s best networking events. If you already live in the Century/MASuccess ecosystem and want dependable, structured support with an industry association behind it, MAIA Elite is a solid choice.

What Martial Arts Wealth Mastery Does Best

Our coaches teach from their own P&L. I founded Mile High Karate in 1983, ran NAPMA, published Martial Arts Professional, and have coached owners past $1M/year often enough that the industry nickname stuck (“the millionaire maker”). Grandmaster Jeff Smith, Bob Dunne, and Greg Moody, PhD, bring the same operator background — and I personally lead the weekly Zoom meetings and our regular live meetings. And the mastermind format means members work each other’s numbers — many run $1M+ schools or multi-unit operations.

That business engine now has a name: we call it The FORGE System — Flow, Onboarding, Renewal, Growth, and Elevation. It’s one integrated framework rather than isolated consulting touchpoints: Flow (lead generation), Onboarding (enrollment), Renewal (retention), Growth (pricing), and Elevation (staff and leadership development). See exactly what it is and how it’s built.

The results are named and public: Scott & Brandi Sullivan’s $1.3M year at Bam Bam Martial Arts, Tim Harrison tripling TM Martial Arts past $100K a month, and 20+ more documented case studies with before-and-after numbers.

“I have known and worked with Stephen Oliver for many years and personally witnessed the profound impact he has on individual Martial Arts School owners, and on the industry as a whole. Maybe viewed by some as heretic, and by others as the deliverer of inconvenient, uncomfortable truths, it is undeniable that, with the school owners who have been mindset ready, he has brought a tested, proven, thorough business growth blueprint. And not just revenue growth, but growth in the owner’s pride and satisfaction with the way the greater income is created.”

— Dan Kennedy, Marketing Strategist, Entrepreneur, Famous Author of the “No B.S.” book series

Three Ways to Work With Martial Arts Wealth Mastery

School size no longer decides whether you can work with the team. Martial Arts Wealth Mastery offers three programs:

• Six Weeks to Add 100 Students — $997. A six-week, fully interactive program teaching the A-to-Z of grassroots marketing, community outreach, live-event marketing, referral events, and online marketing — live weekly sessions with recordings and replays, plus the members-only forum. Details at MartialArtsWealth.com/100.
• Small School Accelerator — $997/month, built for schools under 100 students. A weekly interactive coaching meeting with Stephen Oliver and Jeff Smith, the member discussion forum, a huge library of courses and resources — grassroots marketing, introductory and enrollment processes, and much more — and personal one-on-one onboarding with Bob Dunne, Jeff Smith, and Stephen Oliver. Details at SmallSchoolAccelerator.com.
• The Martial Arts Wealth Mastermind — by application, for schools over 100 students, with levels from under $500K a year through $1M+ and multi-school operations. Weekly interactive meetings with Stephen Oliver, Jeff Smith, and Greg Moody; three two-day in-person peer mastermind meetings a year; as-needed one-on-one coaching with Stephen Oliver or Jeff Smith; and periodic behind-the-scenes member meetings at locations like the U.S. Military Academy at West Point, the U.S. Naval Academy at Annapolis, and Disney World.

Choose MAIA Elite If…

• You’re already invested in the Century/MASuccess ecosystem and value those connections.
• You want steady, structured support — a consultant, a calendar, a cadence — more than an aggressive growth push.
• Product discounts and SuperShow access meaningfully offset the program cost for your school.
• You prefer an institution behind your coaching rather than individual personalities.

Choose Martial Arts Wealth Mastery If…

• You want coaches who have personally built what they’re teaching — and peers at or above your level in the room.
• Your gaps are pricing, marketing, retention economics, and net income rather than structure and accountability.
• You’re targeting $50K–$100K months, a million-dollar year, or multiple locations.
• You want documented, named member results you can verify before you commit.

How to Decide

Ask both programs the same three questions: Has the person coaching me built a school to the level I want? Can I talk to current members running schools like mine? Does the program address pricing and net income, not just enrollment count? Then compare answers. For the full landscape including Kovar Systems, Mike Massie, and the BJJ/MMA-specific programs, see our honest comparison of the best martial arts business coaching programs in 2026 or the head-to-head Martial Arts Wealth vs. Kovar Systems.

Frequently Asked Questions

Is MAIA Elite worth it?

For owners embedded in the Century ecosystem who want structured consulting, a social calendar, and discounts, it can be. The value question is whether association-employed consultants fit your stage — some owners want that consistency; established owners scaling aggressively usually want coaches with their own operating track record and peers at their level.

What does each program cost?

Neither publishes standard pricing: MAIA Elite prices by consultation, Martial Arts Wealth Mastery by application. Whatever numbers you’re quoted, evaluate against ROI — a coaching program that helps you raise tuition responsibly by $30/month across 150 students pays for itself many times over. Note that Martial Arts Wealth now offers two fixed-price entry points as well: the Six Weeks to Add 100 Students program ($997 at MartialArtsWealth.com/100) and the Small School Accelerator ($997/month for schools under 100 students at SmallSchoolAccelerator.com).

Can I be a MAIA member and still work with Martial Arts Wealth?

Yes. MAIA membership, SuperShow attendance, and Century relationships are fully compatible with our coaching. Several of our members stay active in association events for the networking while using the mastermind for business strategy.

Get a Straight Answer About Your School

Tell us your numbers and your goals, and we’ll tell you your biggest bottleneck and the next three moves — and if MAIA Elite’s structure is the better fit for your stage, we’ll tell you that too.

Call or text our office at 1-720-256-0208 and ask for Bob Dunne to set up a FREE school evaluation with Stephen Oliver. Or get a FREE copy of Six Simple Steps to Add 100 Students to Your School at FillYourSchool.com.

Disclaimer: Results described are from real Martial Arts Wealth Mastery members and reflect their individual outcomes. Results vary from school to school. MAIA Elite details are drawn from publicly available information as of July 2026 and may change — verify current offerings with MAIA directly. MAIA and Century Martial Arts are trademarks of their owners; we reference them for comparison purposes only.