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Case Study: How Brad Wenneberg Grew Fullerton Martial Arts Academy From 250 to 330 Students

Brad Wenneberg grew Fullerton Martial Arts Academy in Fullerton, CA from 250 to 330 students, lifting monthly income from $23K to $30K — with a recent $41K month.
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Case Study: How Riley Fyfe Enrolled 60 Students in One Back-to-School Season and Hit a $50K Month

In his first August and September after joining Martial Arts Wealth Mastery, Riley Fyfe enrolled 60 students and went from $7,000–$8,000 months to a $50,000 September.
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Case Study: How David Grout Multiplied His Net Income From $22K to $200K+

In a year and a half with Martial Arts Wealth Mastery, karate organization owner David Grout grew his net income from $22,000 to more than $200,000.
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Case Study: How Krista Wells Rebuilt Mercer Island Martial Arts From $13K to $100K Months

Coming out of COVID at just $13,000 a month, Krista Wells rebuilt Mercer Island Martial Arts in the Seattle area into a school hitting $100,000 months with 240 active students.

The 90-Day Back-to-School Marketing Plan for Martial Arts Schools

The 90-Day Back-to-School Marketing Plan for Martial Arts Schools Let me be blunt. Most school owners think about back-to-school in mid-August, panic, throw money at some ads, and wonder why September is a dud. A real back-to-school marketing…

Host-Parasite Marketing: Borrow Other Businesses’ Audiences to Fill Your School

Other businesses already have your ideal families as customers. Host-parasite marketing borrows their audience to fill your martial arts school. Here is how.

Summer Is Your Secret Weapon: Off-Season Growth for Martial Arts Schools

Summer Is Your Secret Weapon: Off-Season Growth for Martial Arts Schools Let me be blunt. The single most destructive myth in this industry is "summer is slow." I have watched smart, hard-working school owners repeat it for 40+ years, and…
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What’s Next: The Future of AI in Martial Arts & BJJ

Voice assistants, agentic booking, hyper-personalization, and more AI platforms are coming fast. Here is what's next for martial arts and BJJ schools, and how to prepare.

Referrals & Buddy Days: Your Best Back-to-School Marketing

Referrals & Buddy Days: Your Best Back-to-School Marketing Let me be blunt. The best martial arts referral program in the world is already sitting on your mat right now. Your current students and their parents are your single most powerful…

Online, Internal, External: The Only Three Buckets of Martial Arts School Marketing

Every martial arts marketing tactic fits one of three buckets: online, internal, external. Master all three and stop betting your school on ads alone.