No McDojos. No Belt Factories. Just Elite Martial Artists Building Elite Martial Arts Schools.

Professor Travis Tooke

Professor Travis Tooke is the founder and head instructor of Tooke Mixed Martial Arts in Houston, Texas, and is widely recognized as one of the nation’s premier Brazilian Jiu-Jitsu competitors, instructors, and academy owners. With more than three decades devoted to Brazilian Jiu-Jitsu and submission grappling, Tooke has earned a reputation for technical excellence, elite competition success, and developing championship-caliber athletes while building one of Texas’ most respected martial arts academies.

A member of the legendary Carlson Gracie Team, Professor Tooke trained under one of the most influential figures in Brazilian Jiu-Jitsu history. The Carlson Gracie lineage is renowned for producing aggressive, pressure-oriented competitors who helped shape modern Brazilian Jiu-Jitsu and mixed martial arts. That competitive philosophy remains the foundation of Tooke’s instruction today, emphasizing technical precision, relentless pressure, and practical effectiveness.

Throughout his competitive career, Tooke established himself as one of America’s elite grapplers. He is a multiple-time IBJJF No-Gi World Champion, Pan American Champion, and American National Champion, earning medals at many of the sport’s most prestigious international tournaments. His accomplishments span both gi and no-gi competition, where he has consistently competed against — and defeated — many of the world’s top Brazilian Jiu-Jitsu athletes.

As the founder of Tooke Mixed Martial Arts, he has spent decades developing successful competitors in Brazilian Jiu-Jitsu, submission grappling, and mixed martial arts while also introducing thousands of children and adults to the lifelong benefits of martial arts training. His academy has become known for combining world-class technical instruction with a welcoming, family-oriented culture where complete beginners train alongside experienced competitors pursuing championship titles.

While competition remains an important part of the academy’s identity, Professor Tooke has always believed that Brazilian Jiu-Jitsu is about far more than winning medals. His programs emphasize discipline, humility, perseverance, confidence, and personal growth. Through his work with Martial Arts Wealth Mastery, Tooke has demonstrated that a highly competitive, authentic Brazilian Jiu-Jitsu academy can also operate as an outstanding business — proving once again that professionalism and world-class martial arts are complementary, not contradictory.

Whether coaching world champions, mentoring instructors, preparing mixed martial artists for competition, or welcoming a new white belt onto the mats, Professor Travis Tooke continues to exemplify the highest standards of Brazilian Jiu-Jitsu. His legacy is measured not only by championships won, but by the generations of students whose lives have been transformed through authentic instruction, uncompromising standards, and a lifelong pursuit of mastery.

Master Heidi Gilbert

Master Heidi Gilbert is the founder and chief instructor of Elevate Martial Arts in Woodinville, Washington, and is recognized as one of America’s most accomplished Taekwondo competitors and respected martial arts educators. Combining elite international competition experience with a passion for developing children, families, and future leaders, she has built a reputation for technical excellence, championship coaching, and transformational instruction.

From an early age, Master Gilbert demonstrated exceptional talent in Taekwondo, rising through the ranks to become one of the United States’ premier athletes. She represented Team USA as a seven-time National Team member, competing against many of the world’s best athletes on the international stage. Her competitive career includes appearances at World Championships and numerous international events, where she earned recognition for her technical skill, determination, and consistency under pressure.

While her accomplishments as a competitor are impressive, Master Gilbert has dedicated her professional life to something even greater — using martial arts to develop confident, disciplined, and compassionate young leaders. As the founder of Elevate Martial Arts, she has created an academy where technical excellence is matched by an unwavering commitment to character development. Every class is designed to help students build confidence, resilience, respect, perseverance, and leadership skills that extend far beyond the training floor.

Under Master Gilbert’s leadership, Elevate Martial Arts has become one of the Seattle area’s premier family martial arts academies. Parents consistently praise the academy’s positive culture, professional instruction, and structured leadership curriculum, while students benefit from an environment that balances high expectations with encouragement and personal attention.

As a member of Martial Arts Wealth Mastery, Master Gilbert has demonstrated that uncompromising martial arts standards and exceptional business performance are not opposing ideas — they reinforce one another. Through professional leadership systems, outstanding student experiences, and a relentless commitment to instructional quality, Elevate Martial Arts has become a model for what a modern traditional martial arts academy can achieve without sacrificing authenticity.

Whether coaching aspiring national champions, mentoring instructors, or helping a young child earn a first belt, Master Heidi Gilbert exemplifies the highest ideals of the martial arts. Her legacy is measured not only by medals and championships, but by the thousands of students whose confidence, character, and leadership have been shaped through her lifelong commitment to excellence.

Master Krista Wells

Master Krista Wells is the co-founder and chief instructor of Mercer Island Martial Arts in Mercer Island, Washington, and is widely recognized as one of the Pacific Northwest’s most accomplished martial arts educators. Combining decades of martial arts experience with professional expertise in psychology, recreation therapy, and human development, she has built one of the nation’s premier family martial arts academies.

A 5th Degree Certified Master Instructor with the National Korean Martial Arts Association, Master Wells has spent more than 25 years teaching children, teens, adults, and families. Her martial arts philosophy extends beyond physical techniques, integrating principles of positive psychology, mindfulness, leadership development, and experiential learning into every aspect of instruction.

Master Wells holds a Bachelor’s Degree in Psychology from Washington State University and has worked as both a recreation therapist and certified integrative nutrition health coach. This unique combination of academic training and martial arts expertise has enabled her to create a teaching methodology unlike that found in traditional martial arts schools.

Founded in 1997, Mercer Island Martial Arts has become an institution within the Seattle-area community. Under Master Wells’ leadership, the academy has earned numerous honors, including the Mercer Island PTA Council Community Partner Award, the City of Mercer Island Hometown Hero Award, and multiple Readers’ Choice Awards. Her work has also been featured nationally in Woman’s World magazine.

As a member of Martial Arts Wealth Mastery, Mercer Island Martial Arts has become one of the highest-performing traditional martial arts schools in the country, surpassing $1.25 million in annual revenue while maintaining uncompromising instructional standards, an extraordinary community culture, and a relentless commitment to student development.

Whether mentoring instructors, coaching families, helping a child overcome fear, or preparing future leaders, Master Krista Wells exemplifies the highest ideals of the martial arts profession. Her legacy is measured not simply by black belts promoted or awards received, but by the thousands of lives transformed through her unwavering commitment to excellence, leadership, and the belief that martial arts can change families and communities for generations.

Sensei Riley Fyfe

Sensei Riley Fyfe is the director and chief instructor of Grimsby Karate Dojo in Grimsby, Ontario, one of Canada’s oldest and most respected traditional martial arts schools. Representing a dojo with a history dating back to 1970, Fyfe has continued its legacy of technical excellence, disciplined instruction, and community leadership while building one of Southern Ontario’s premier family martial arts academies.

Raised in the martial arts from an early age, Sensei Fyfe began training when he was just four years old. Growing up on the dojo floor, he immersed himself in the traditions of Japanese martial arts and developed a lifelong passion for competition, instruction, and personal development. Throughout his competitive career, he has represented his dojo at tournaments across Canada and the United States, gaining valuable experience while refining the technical precision and discipline that define his teaching today.

Under Sensei Fyfe’s leadership, Grimsby Karate Dojo has remained true to its traditional roots while evolving into a modern martial arts academy serving students of all ages. The dojo offers instruction in traditional Japanese Karate, Kobudo, Jiu-Jitsu, and Tai Chi, emphasizing authentic technique, practical self-defense, respect, discipline, and character development.

Beyond technical instruction, Sensei Fyfe has made community service a central part of the academy’s mission. His anti-bullying programs, leadership curriculum, and emphasis on respect and personal responsibility have positively influenced thousands of children and families throughout the Grimsby area.

As a member of Martial Arts Wealth Mastery, Sensei Fyfe has demonstrated that traditional martial arts schools can achieve extraordinary business success without compromising their values or instructional standards. Under his leadership, Grimsby Karate Dojo has experienced remarkable growth while preserving the traditions that have defined the academy for more than half a century.

Whether coaching competitors, mentoring instructors, or welcoming a four-year-old into their first karate class, Sensei Riley Fyfe continues to uphold the traditions established more than fifty years ago. His legacy is built not only on successful students and a thriving academy, but on preserving authentic Japanese martial arts while preparing the next generation for success both on and off the dojo floor.

Sifu Rob Atalick

Sifu Rob Atalick is the founder and Master Instructor of Niagara Kung Fu Academy in Niagara Falls, Ontario, and is recognized as one of North America’s leading instructors of Seven Star Praying Mantis Kung Fu. Combining traditional Chinese martial arts with modern leadership development and personal transformation, Atalick has spent more than two decades helping thousands of children, families, and entrepreneurs pursue excellence through authentic Kung Fu training.

A 9th Generation Master of Seven Star Praying Mantis Kung Fu, Sifu Atalick represents the prestigious Hong Kong branch of the Chin Woo Athletic Association, one of the most historically significant martial arts organizations in the world. The Chin Woo tradition — made famous through Bruce Lee’s Fist of Fury and Jet Li’s Fist of Legend — has produced generations of highly respected Kung Fu practitioners. Certified as a Master by Grandmaster Philipman Chow, Atalick is among the highest-ranking active teachers of his lineage in North America.

Although deeply rooted in traditional Chinese martial arts, Sifu Atalick has also studied a broad range of disciplines throughout his martial arts journey, including Karate, Kempo, Jiu-Jitsu, Krav Maga, Jeet Kune Do, and Tang Soo Do — experiences that reinforced his belief that authentic martial arts are ultimately about lifelong self-cultivation rather than simply collecting techniques.

Since founding Niagara Kung Fu Academy in 2005, Sifu Atalick has built one of Canada’s most respected traditional Kung Fu schools, earning an outstanding reputation for its high instructional standards, leadership development, family culture, and commitment to personal transformation. Beyond the training floor, Sifu Atalick is an accomplished author, entrepreneur, and speaker. His book, Be Like Tea: Holistic Kung Fu Principles for a Life of Success and Fulfillment, applies timeless martial arts philosophy to business, leadership, and everyday life.

As a member of Martial Arts Wealth Mastery, Sifu Atalick has demonstrated that authentic traditional Kung Fu and professional business systems are natural partners — not opposing philosophies. Under his leadership, Niagara Kung Fu Academy continues to thrive while maintaining uncompromising technical standards, rigorous Black Sash requirements, and a culture centered on humility, discipline, and lifelong learning.

Whether teaching an introductory class, mentoring Black Sashes, coaching entrepreneurs, or preserving one of Chinese martial arts’ most respected lineages, Sifu Rob Atalick exemplifies the highest ideals of traditional Kung Fu. His legacy is measured not only by the students he has promoted or the businesses he has built, but by the thousands of lives he has transformed through authentic martial arts, principled leadership, and an unwavering commitment to self-mastery.

Professor Gemma Sheehan

Professor Gemma Sheehan is the founder and head coach of Girls Who Fight, a women- and girls-focused martial arts organization built around practical self-defense, confidence, assertiveness, and personal empowerment. A former elite mixed martial arts competitor and Brazilian Jiu-Jitsu Pan American champion, Sheehan has transformed years of high-level combat training into a mission-driven program that prepares women and girls to respond to realistic threats with skill, awareness, and composure.

Sheehan began training in mixed martial arts at approximately thirteen years old and spent close to a decade pursuing competitive fighting. Her technical background includes Brazilian Jiu-Jitsu, kickboxing, and mixed martial arts, giving her experience across striking, clinch fighting, takedowns, ground control, submissions, and integrated self-defense. She is now a Brazilian Jiu-Jitsu black belt with more than sixteen years of training and competition experience.

As a competitor, Sheehan established herself as one of Canada’s leading young female fighters. She compiled a 5–1 MMA record, with four of her victories coming in the first round. She also won a Brazilian Jiu-Jitsu Pan American gold medal and was ranked the number-one female MMA fighter in Ontario.

In 2017, Sheehan stepped away from competitive fighting and founded Girls Who Fight. Rather than simply repackaging sport techniques as self-defense, she began developing specialized curricula around the kinds of confrontations women and girls are more likely to face — combining effective physical responses with situational awareness, verbal boundary-setting, assertiveness, realistic scenarios, and the mindset needed to act decisively under pressure.

Sheehan has also taken her instruction beyond the walls of a conventional martial arts academy. Girls Who Fight has delivered self-defense and assertiveness programming for organizations internationally, while Sheehan has volunteered her skills in vulnerable communities, including teaching women and children in South Africa.

Through her work with Martial Arts Wealth Mastery, Girls Who Fight reportedly grew from approximately $7,000 to $31,000 in monthly revenue, while operating on a focused three-day weekly schedule. That growth was not produced by watering down her curriculum — it came from creating a clearer program structure, improving professional systems, and reaching more of the women and girls the organization was designed to serve.

Whether coaching Brazilian Jiu-Jitsu, teaching a teenager to set firm boundaries, preparing a woman to escape a physical assault, or mentoring the next generation of female instructors, Professor Gemma Sheehan represents a modern and highly practical expression of martial arts leadership. Her legacy is measured not only by fights won or medals earned, but by the growing number of women and girls who leave her programs more capable, more assertive, and better prepared to protect themselves.