The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The Parthenon Method: Why Your Martial Arts School Needs 20 Marketing Activities Every Month

A growing school never depends on one tactic. The Parthenon Method lays out six marketing columns and a retention foundation so you always have about twenty activities working every month.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

After-School Enrichment: The Quasi-Staff Method for Winning Your Local Elementary Schools

A six-step system for turning local elementary schools into a steady source of families, from the first conversation to converting every child into your school.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery
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Should Once-a-Week Students Pay Less? No — and Don’t Turn Them Away Either

"How much for just one day a week?" The two mistakes schools make with that question, why once-a-week and twice-a-week tuition should be the same price, and how one Florida academy turns one-day kids into two-day kids from the floor.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The Renewal Runway: How to Get New Students to Commit to Black Belt in the First Two Months

Most dropouts are decided in the first two to four months. The Renewal Runway is a five-stage system for getting new students to commit to black belt early.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The Continuity Anchor: How to Hold Students Below 2% Monthly Attrition by Engineering Out Every Off-Ramp

Students quit through off-ramps you built: extra days, paused billing, missed testing, fees. Close them and hold attrition under 2%/month.
Stop Switching Suppliers: The 90 Percent Vendor Rule, Martial Arts Wealth Mastery
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Stop Switching Suppliers: The 90 Percent Vendor Rule

Why switching suppliers and agencies to save pennies costs martial arts schools money, and how to judge a vendor on results and owner time.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery
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Driving the Bus: Why Your Martial Arts School Can’t Outgrow You

Nick Okinas yelled "you're driving the bus" at me twenty times before it sank in. The ceiling on your martial arts school isn't the market, the rent, or the economy. It's the number of jobs you personally still hold, and here's the audit that proves it.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The Parthenon Scorecard: How to Score Every Fall Event and Lead Source Before You Spend a Dollar

Score every fall and holiday lead source on impact versus effort with the Parthenon Scorecard, then turn booths, demos and referral events into booked appointments.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery
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The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat

Don’t hand trainees a whole class. Hand them a section, huddle before and after, and lengthen it until they run the full class.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The 4 P’s System: How to Add 100 New Students to Your Martial Arts School

Adding 100 new students to your martial arts school isn't about one hot marketing tactic — it's about fixing four things in the right order: Price, Promote, Present, and Preserve.