What a New Student Actually Costs You
$5,000 in Facebook ads buys about 10 enrollments — $500 each. One movie theater booth bought 35 appointments in 7 hours. Stephen Oliver runs the math.
A Simple Chart of Accounts for Martial Arts Schools
A starter chart of accounts built for martial arts schools — the revenue and expense categories that let you actually see what's driving profit.
How Much Do Martial Arts School & BJJ Gym Owners Make?
What martial arts school and BJJ gym owners actually earn — income ranges by business model, what drives the huge gap between owners, and how to raise your own pay without adding students.
How Much Profit Should a Martial Arts School Make? (Margins Explained)
Gross revenue isn’t profit. What a healthy martial arts school margin looks like, the rent/payroll/marketing benchmarks behind it, and the three levers that turn revenue into real owner income.
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