A great class isn’t random – it’s engineered. Here’s the proven 60-minute martial arts class template, refined over decades, that keeps energy high and students learning every time.
Summer martial arts school marketing playbook: live event booths, the price wheel script, the 20-activity Parthenon, and pricing that turns slow months into your busiest.
Paul Helsdon joined Martial Arts Wealth Mastery in October 2019, lost his after-school program to COVID overnight, and still grew roughly 50% a year two years running. Here is exactly how he did it.
A real case study of program director Karis Brodie at TIA Martial Arts near Chicago — how a developed staff member plus a character-development curriculum drove the school from roughly $19,000 to about $50,000 a month.
Most BJJ students quit between months three and six. Here is why the dropout cliff happens and the onboarding, attendance, and culture systems that beat it.
Jan Lapin and her daughter Rachel Luton grew Middleburg Martial Arts from the $40,000s to the $70,000s a month and are on track for a million-dollar year — by treating character development as a retention and value engine, not a side program.
Dave Grout, a former health physicist, grew his Port Orchard, Washington martial arts school from about 200 to 290 students and from roughly $27,000 to $52,000-plus a month in two years — by refusing to treat mission and margin as a trade-off.
Stop looking for instructors and start developing them. Here’s the instructor training program that builds a leadership team to run your martial arts school – so you stop being the bottleneck.
Stop blaming marketing. Learn how to fix your martial arts enrollment conversion rate and close 80% of prospects from the door to enrolled.
Grandmaster Jason Purcell rebuilt Family Black Belt Academy in Seattle from ~50 students and $15K/month to 273 students and over $86K/month in two years. Here is the Premium Turnaround framework behind it.
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