How to market a martial arts school and fill it with students — ads, local SEO, referrals, events, and lead follow-up. 🎥 Watch the Martial Arts School Marketing playlist on YouTube.

The 4 P’s System: How to Add 100 New Students to Your Martial Arts School

The 4 P’s System: How to Add 100 New Students to Your Martial Arts School

Adding 100 new students to your martial arts school isn't about one hot marketing tactic — it's about fixing four things in the right order: Price, Promote, Present, and Preserve.
The ‘Isolate Bases’ Referral Ask: How to Get Names at Enrollment
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The ‘Isolate Bases’ Referral Ask: How to Get Names at Enrollment

"Who do you know who'd like karate?" gets a blank stare. Ask about one circle at a time, like the child's third-grade class, the scout troop or the parent's team at work, and new families give you names. Scripts included.
The Gold-Pan Protocol: Answer Every Facebook Lead Before It Goes Cold

The Gold-Pan Protocol: Answer Every Facebook Lead Before It Goes Cold

Most schools do not have a lead problem, they have a response problem. The Gold-Pan Protocol is a five-stage system for turning online leads into enrollments at a predictable cost.
Board Breaking vs. Prize Wheel: How to Run a Mall Booth That Actually Fills Your School

Board Breaking vs. Prize Wheel: How to Run a Mall Booth That Actually Fills Your School

Board breaking draws a crowd, but it filters out half your prospects and captures nobody. Here is the Spin, Capture, Convert booth system I use instead, with the exact offer, the layout, and the follow-up.
The Three-Mile Celebrity System: How to Become the Go-To Martial Arts School in Your Community

The Three-Mile Celebrity System: How to Become the Go-To Martial Arts School in Your Community

Stop chasing fame in the wrong places. The Three-Mile Celebrity System shows school owners how to earn media, build go-to alliances, and recycle every mention into enrollments.
Movie Theater Marketing for Martial Arts Schools: How to Pick the Right Blockbuster and Fill Your Mats

Movie Theater Marketing for Martial Arts Schools: How to Pick the Right Blockbuster and Fill Your Mats

The movie theater is one of the best lead-generation plays in this business. Here is how I pick the right blockbuster, run the whole weekend, and hold a 90% appointment standard.
The Twenty-Activity Month: A No-Excuses Growth Formula

The Twenty-Activity Month: A No-Excuses Growth Formula

Run twenty different marketing activities every month, capture contact info at each, and stop depending on any single source. Here is the formula to add 100 students in 90 days.
Ditch Summer Camps: The Marketing-First Summer Plan

Ditch Summer Camps: The Marketing-First Summer Plan

Why summer camps drain profit, staff, and your fall lead list, and the Summer Leverage Test and week-by-week plan for putting marketing first.
Kids’ Events That Fill Your School: The Capture-and-Convert Loop

Kids’ Events That Fill Your School: The Capture-and-Convert Loop

Daycares, libraries and summer events only grow your school when you capture parent contact info. Use this five-step loop to turn kids' events into enrollments.
The 13-Year School Frame: Martial Arts vs. School for Kids

The 13-Year School Frame: Martial Arts vs. School for Kids

Parents commit to 13 years of school without hesitation. Frame martial arts as a parallel school for discipline, focus and confidence.