How to market a martial arts school and fill it with students — ads, local SEO, referrals, events, and lead follow-up. 🎥 Watch the Martial Arts School Marketing playlist on YouTube.

The Parthenon Scorecard: How to Score Every Fall Event and Lead Source Before You Spend a Dollar

Martial Arts Advertising: What Works, What It Costs and How Much to Spend

Advertising works for martial arts schools when you judge it by cost per enrollment. Here is what to buy, what to budget and how to tell if it is working.
The Parthenon Scorecard: How to Score Every Fall Event and Lead Source Before You Spend a Dollar
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The 30-Page Marketing Plan Trap: Planning for a Two-Person Staff

A member sent me a 10-page presentation, a 15-page implementation plan and a how-to for his small staff. Here is why that guarantees nothing happens, and how I re-ranked his plan into one page with live events at the top.
The Parthenon Scorecard: How to Score Every Fall Event and Lead Source Before You Spend a Dollar

The Community Saturation Method: How to Fill a Martial Arts School Without a Big Ad Budget

A grassroots-to-reputation marketing system for filling a martial arts school without a big ad budget: flood the ground with cheap signal, build an institutional school pipeline, and reinforce it all with a wall of five-star reviews.
What a martial arts trial-class flyer should say
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What Should a Martial Arts Trial-Class Flyer Say? Answer Every Fear With a Testimonial

Most trial-class flyers try to sell the whole program to someone who has not taken a single class. Grand Master Stephen Oliver explains what the flyer should do instead: describe exactly what happens at the first class, promise three cool things, and answer every fear with a real student's testimonial.
Should Your Martial Arts School Post Its Class Schedule Online?
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Should Your Martial Arts School Post Its Class Schedule Online?

A class schedule page feels like good customer service, but it lets parents rule out your school over one time conflict before they've ever visited. Why Greg Moody recommends taking it down, what to put there instead, and how to answer "what time are your classes?" on the phone.
The Day-One Break-Even System: Make Your Ads Pay for Themselves

The Day-One Break-Even System: Make Your Ads Pay for Themselves

Learn the six-part Day-One Break-Even System: front-load enrollment cash, price each lead at its true value, call within 60 seconds, and scale ad spend on proven numbers.
Fill Your School: The Live-Event and After-School Marketing Playbook That Actually Converts
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Fill Your School: The Live-Event and After-School Marketing Playbook That Actually Converts

The lead hierarchy has flipped. Here's the live-event and after-school marketing playbook that turns booths, prize wheels, and PE days into real martial arts enrollments.
The Parthenon Method: Why Your Martial Arts School Needs 20 Marketing Activities Every Month

The Parthenon Method: Why Your Martial Arts School Needs 20 Marketing Activities Every Month

A growing school never depends on one tactic. The Parthenon Method lays out six marketing columns and a retention foundation so you always have about twenty activities working every month.
After-School Enrichment: The Quasi-Staff Method for Winning Your Local Elementary Schools

After-School Enrichment: The Quasi-Staff Method for Winning Your Local Elementary Schools

A six-step system for turning local elementary schools into a steady source of families, from the first conversation to converting every child into your school.
The Parthenon Scorecard: How to Score Every Fall Event and Lead Source Before You Spend a Dollar

The Parthenon Scorecard: How to Score Every Fall Event and Lead Source Before You Spend a Dollar

Score every fall and holiday lead source on impact versus effort with the Parthenon Scorecard, then turn booths, demos and referral events into booked appointments.