How to market a martial arts school and fill it with students — ads, local SEO, referrals, events, and lead follow-up. 🎥 Watch the Martial Arts School Marketing playlist on YouTube.

The Thousand-Lead Summer Plan: Back-to-School Marketing

The Thousand-Lead Summer Plan: Back-to-School Marketing

Set a 1,000-lead summer target, work live family events, enroll 20-30+ per month in July and August, then pivot the database into back-to-school marketing.
The Parthenon Method: Fill Your School When a Karate Movie Hits

The Parthenon Method: Fill Your School When a Karate Movie Hits

A karate movie release can add 100 students, but only if you build many marketing pillars at once and fix your pricing and enrollment process first.
The Ideal Family Filter: Target the Right Audience, Raise Revenue

The Ideal Family Filter: Target the Right Audience, Raise Revenue

Stop marketing to everyone. Use the Ideal Family Filter to focus on one program and the families most likely to enroll, stay, and grow your revenue.
The Four-Gate Booth System: How to Turn Live Events Into Hundreds of Appointments

The Four-Gate Booth System: How to Turn Live Events Into Hundreds of Appointments

The exact hook, capture, book, transact sequence for turning fairs, school nights and theater booths into hundreds of booked appointments, plus the school-access playbook.
Get Your Number Into the Parent’s Phone: Why Leads Don’t Answer, and What to Do About 2 a.m. Leads
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Get Your Number Into the Parent’s Phone: Why Leads Don’t Answer, and What to Do About 2 a.m. Leads

Most parents don't ignore your calls because they're not interested. They don't recognize the number. How to get your school saved in their phone with tap cards and vCards, the one-voicemail-a-week follow-up rule, and how to answer leads that arrive overnight.
The Five-Percent Parthenon: What’s Actually Working Now to Grow a Martial Arts School

The Five-Percent Parthenon: What’s Actually Working Now to Grow a Martial Arts School

There is no single marketing tactic that grows a school. Top operators run twenty lead sources at once and fix the missing five percent that decides whether each one produces enrollments or nothing at all.
The Break-Even Throttle: How Much Should a Martial Arts School Spend to Get a New Student?

The Break-Even Throttle: How Much Should a Martial Arts School Spend to Get a New Student?

Learn the five-step Break-Even Throttle: value an enrollment, set a break-even ceiling, seal lead-follow-up leaks, and scale ad spend until the next student costs too much.
The Twenty-Activity Engine: How Martial Arts Schools Fill Up With Marketing Volume

Who Is Your Real Competition? (Hint: Not Other Martial Arts Schools)

Your competition isn’t the school across town — it’s every other use of a family’s time and money. Why price signals quality and how to sell value instead of competing on tuition.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery
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Movie Theater Promotions: A Holiday Playbook for Schools

How martial arts schools run movie theater lobby promotions: picking the blockbuster, winning the manager, booth setup and December follow-up.
The Twenty-Activity Engine: How Martial Arts Schools Fill Up With Marketing Volume

The Twenty-Activity Engine: How Martial Arts Schools Fill Up With Marketing Volume

Most schools run two or three marketing activities a month and wonder why enrollment stalls. Stephen Oliver's Twenty-Activity Engine shows how to plan, run, and track twenty.