You’re All Set — Here’s How to Get the Most Out of Your Call With Grand Master Smith
Congratulations on scheduling your Free School Evaluation. This first call is a thirty-minute growth diagnostic with former World Kickboxing Champion — and multi-million-dollar school operator — Grand Master Jeff Smith, focused on retention, staffing, and where your school is losing ground on leads. It’s the first of two short sessions described on The Most Valuable Hour You Will Spend This Year — Grand Master Smith today, then a second call with Grand Master Oliver on pricing, marketing, and enrollment strategy.
Your Scheduled Appointment
Join Your Zoom Meeting With Grand Master Smith
Click below at your scheduled time to join the meeting.
Meeting ID: 720 256 0208 · stephencoliver.zoom.us/j/7202560208
Don’t have your exact date and time handy? Check your confirmation email or text — this is Grand Master Smith’s standing meeting room, so the link is the same for every call, but your specific appointment time is in that confirmation. Need to reschedule, or ready to talk right now? Call or text Bob Dunne at (720) 256-0208.
A Real Diagnostic, Not a Sales Pitch
Grand Master Smith spent decades running his own seven-figure school chain before he started coaching owners full-time. On your call, he’ll go straight at the operational side of where your school is losing ground — the same four things we diagnose on every first call:
Where students are quietly walking out the back door, and what that’s actually costing you every month.
Bottlenecks in how your front desk and instructors handle leads, tours, and follow-up.
Whether your programs and pricing are capturing what your instruction is actually worth.
How many leads and intros it really takes you to enroll one student — and where that ratio should be.
“Working with Stephen Oliver is like having a chance to train privately with Bruce Lee — don’t miss that opportunity.”
— Hai Nguyen, Elite MMA, Houston, TX
What to Have Ready for Your Call
- Your active student count. The number on your books right now, not a rounded guess.
- This month’s revenue. Actual numbers, so Grand Master Smith can work from where you really are.
- Your average membership price. What a student actually pays you per month, on average, across all your programs.
- Your single biggest frustration. The one thing about your school that keeps you up at night — Grand Master Smith will go straight at it.
- Block the full thirty minutes. This is a working session, not a quick intro call.
Ready to talk before your scheduled time? Call or text Bob Dunne right now at (720) 256-0208.
Your Free School Evaluation Is Two Short Calls, Back to Back
Today’s call with Grand Master Smith is the first half. Here’s the whole hour, so you know what’s coming:
Thirty minutes on retention and renewal systems, staffing bottlenecks, and lead flow gaps — the operational side of where your school is losing ground.
Thirty minutes mapping pricing, marketing, and enrollment strategy, and — if it’s a fit on both sides — what working together would actually look like.
Information to Review Prior to Your Meeting With Grand Master Oliver →
The Key Benchmarks for a Successful School
These are the five systems Grand Master Smith will use to benchmark your school on today’s call — and the numbers we look for at each one.
- Parthenon — Many marketing feeds working together to create 100 or more leads a month.
- Lead-to-Enrollment Conversion Processes — Measuring key stats (KPIs) to track effective conversions at each step.
- Effective On-Boarding — Processes that turn new students into engaged, long-term members from day one.
- Retention Systems That Work — Keeping the students you already have.
- Financial Control Systems — Creating stability and profitability.
Some Key Metrics
100 → 20
Leads from 20 sources turning into 20 enrollments monthly
$7,000–$10,000+
Student Life-Time Value
2% or fewer
Drop-outs per month
10–15%
Rent, as a share of revenue
25% or less
Payroll, as a share of revenue
What Owners Like You Have Done With This
Real schools, real numbers — the same systems Grand Master Smith will start diagnosing with you today.
$16K → $59K → $80K+/mo
Phas3 Muay Thai · Ben Brown
3.7× growth in the first six months installing enrollment and follow-up systems — now consistently over $80,000 a month.
$1.3M Year · $820K Net
Bam Bam Martial Arts, Houston · Scott & Brandi Sullivan
From roughly $22,000/month before coaching to a top-decile attrition rate and seven figures net.
$23K → $110K/mo
TM Martial Arts · Tim Harrison
A 20-year school that hit seven figures through retention, renewals, and staff systems.
The Evidence — Real Revenue Growth
Ben Brown · Phas3 Muay Thai · 3.7× in 6 months
Monthly revenue — owner/coach-reported. Individual results vary.
What Members Say — In Their Own Words
“We went from facing closure at $7,500 to building a sustainable $100,000/month business. This program literally saved my career.”
Jason Purcell
Family Black Belt Academy, Seattle, WA
“We closed out our renewal blitz at just over $200,000 for the month of December. For the first time in 15 years of school ownership we have more than a hope of an abundantly profitable school.”
Colby Winkler
Lee’s Champion TaeKwonDo Academy, Mankato, MN
“Working with Stephen Oliver is like having a chance to train privately with Bruce Lee — don’t miss that opportunity.”
Hai Nguyen
Elite MMA, Houston, TX
“If you’re waiting for anything, don’t wait. Do it now.”
Master Delfino Candia
America’s Best Karate Center, El Paso, TX
See the six elite instructors who prove it.
Questions Before Your Call
What we’d love to see: leads by source; conversion % to appointment; conversion % to enrollment; conversion % to renewal; total revenue broken out by monthly billing, in-house tuition, and other revenue including retail sales; monthly attendance and monthly drop-out rate; average revenue per student/family on a monthly basis and on a “life-time” basis; and finally, profit & loss on a monthly and annual basis.
In reality, don’t share any information you’re uncomfortable with us having at this stage. We also recognize that most school owners don’t have accurate numbers for much of what we’d like to look at, so no worries — come with what you have available. Feel free to send as much information as you can ahead of your first or second meeting so we have time to review it.
What This Session Is Not
It is not a 90-minute slide deck ending in a hard close. It is not a form you fill out that gets handed to a stranger. And it is not a required financial disclosure before we’ll speak with you — you don’t submit bank statements, tax returns, or anything like it to schedule. You bring four numbers from memory and an honest read on where you’re stuck. We bring 100 combined years of pattern recognition across thousands of schools. That’s the whole exchange.
Single-Location Schools Are Doing $1M, $1.5M, Even $2M a Year
Single schools. One owner, one building. Pulling 50% or more in pure profit — not multi-location chains, not franchises with venture money behind them. We’ve built these, coached them, and still coach many today. On your Growth Diagnostic, we hand you the same framework — retention, pricing, marketing, enrollment — that separates a $30,000-a-month school from a $150,000-a-month one, and you can start using it the same week your Zoom session wraps up.
Grand Master Smith — Plus a Preview of Your Second Call
Grand Master Jeff Smith
“The DC Bomber” · 10th Degree Black Belt
The first PKA World Light-Heavyweight Kickboxing Champion, crowned in September 1974 and broadcast nationally on ABC’s Wide World of Entertainment. Defended his title seven times and retired with a 21-1 full-contact record. On October 1, 1975, he defended the world heavyweight kickboxing title on the Ali–Frazier “Thrilla in Manila” undercard, in front of an estimated one billion viewers worldwide — the first recipient of the Bruce Lee Award. Before coaching school owners full-time, he built and ran his own multi-million-dollar chain of schools.
Grand Master Oliver, MBA
10th Degree Black Belt · Founder & CEO
Operating schools since 1975. Took Mile High Karate in Denver from zero to five locations in 18 months, then franchised across the U.S., Canada, Australia and New Zealand before moving into coaching full-time. He’s the one you’ll talk pricing, marketing, and enrollment strategy with on your second call.
More About Grand Master Oliver →
Information to Review Prior to Your Meeting With Grand Master Oliver →
Bob Dunne
National Director
Scheduled your appointment with Grand Master Smith and will get you booked for your second call. Reach him directly at (720) 256-0208 or bobdunne@martialartswealth.com.
Two Free Books From Grand Master Oliver
Grab both while you’re here — no charge, no obligation.
📚 Claim Your Free Gifts →
See You on the Call
You’ve done the hard part — you booked the call. Show up with your numbers, block the full thirty minutes, and Grand Master Smith will go straight to where your school is losing ground.
Meeting ID: 720 256 0208 · 📚 Free Resources & Books
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