Martial Arts School Software: 5 Platforms Compared
Zen Planner, Kicksite, Mindbody, PerfectMind, and GoHighLevel compared head-to-head for martial arts schools — pricing, features, and which fits which school.
Entries by Stephen Oliver
What Buyers Look for in Your School’s Financials
The financial records and numbers a buyer or broker actually scrutinizes before purchasing a martial arts school — and how to get your books sale-ready.
Sell, Franchise, or Grow? The Owner’s Exit Decision
A framework for deciding whether to sell your martial arts school, franchise it, or keep growing it yourself — and the questions that actually decide which fits.
Succession Planning for Your Martial Arts School
How to transition a martial arts school to a program director or family member — the leadership ladder, deal structures, and the timeline owners consistently underestimate.
How to Value a Martial Arts School Before You Sell
How martial arts school owners actually estimate what their business is worth before a sale — the earnings multiple, what moves it, and the most common valuation mistake.
Martial Arts Student Retention: Fix It Before Renewal
Most schools lose students before their first renewal. Here’s the proactive progress-check system that fixes martial arts student retention for good.
The Fingerprint on Your Front Door Is Costing You Students
Stephen Oliver breaks down, detail by detail, how to control a martial arts prospect’s first impression from the parking lot to the front counter to the intro room.
How to Build a Grassroots Marketing Calendar (20 Activities a Month)
One Facebook ad is not a marketing system. How to build a grassroots marketing calendar of ~20 activities a month — the five buckets, a sample month, and how to assign, track, and measure it.
The Best and Worst Ways to Use AI in Your Martial Arts School
AI is a wonderful tool and a horrible tool, depending entirely on how you point it. Here are the uses that will accelerate your school, the AI slop that quietly damages it, and the time-suck sinking owners.
Martial Arts School Marketing Through Local Schools: The Back-to-School Playbook That Builds 100-Student Surges
Master local martial arts school marketing: back-to-school nights, after-school enrichment, PE teacher for the day, and area saturation that adds 100 students fast.
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