Heidi Gilbert joined the coaching group as a single mom running Elevate Martial Arts in Woodinville, WA. About a year later she posted an $85,000 month with roughly 160 students and an exceptional per-student value, on a clear path to a million-dollar school.
Sebastian Mejias, founder of Samurai Inti Martial Arts in Frisco, TX, went from roughly $25,000 a month and 200 students to a reported $85,000 a month and nearly 300 students using the Martial Arts Wealth Mastery systems.
There is a hidden flaw in goal setting that quietly kills student retention. Here is how to reset goals so there is always a new mountain pulling them forward.
The Last Half Inch: How to Actually Get Your Students to Engage There’s a problem I’ve been coaching owners through for 40 years, and it’s only gotten harder: the last half inch. You can do everything right to get a message to a student or parent, and it still has to travel that final stretch […]
Stop Waiting for a White Knight to Buy Your Martial Arts School Every so often a wave of it rolls through the industry: emails and phone calls telling owners that some big company wants to buy their school. I get asked about it constantly, and lately a lot of owners are getting those “we’re very […]
Your Martial Arts School Creates Cash Flow, Not Wealth When I changed the name of my company to Martial Arts Wealth Mastery, it wasn’t an accident. The whole point was that getting an owner’s revenue up isn’t the finish line. I want their actual wealth, their stability, their security to grow along with the business. […]
Why Your Students Really Quit — and the Retention Standard Nobody Talks About Retention is where schools are quietly won and lost, and almost nobody measures it honestly. So let me give you the standard I hold my members to, and then the truth about why people actually leave. The number that matters The primary […]
The Marketing Parthenon: Why One Lead Source Will Sink Your School I led the charge on online marketing in this industry — I wrote the first book on internet marketing for martial arts schools back in 1999. So it’s a little ironic that the biggest marketing mistake I see today is owners being so fixated […]
Stop Letting Your Competitors Set Your Martial Arts School’s Prices If I could fix one number on most school owners’ P&Ls, it would be their pricing — and not because they charge too much. Almost everyone charges too little, for a reason that sounds responsible but is quietly keeping them broke: they set their prices […]
The Three Things That Keep Martial Arts School Owners Broke I’ve coached thousands of school owners over the years, and my schools enrolled more than 30,000 students. I once stood in a freezing convention hall in Atlantic City — minus five degrees, brutal wind — watching a room full of people who ran schools, were […]
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