How to Use AI in Your Martial Arts Business (and Where It Has No Place) I use AI every single day, multiple times a day. I have it connected to our CRM, QuickBooks, our Facebook and Google ad managers, Google Analytics, and our WordPress site. I sit down and use it like a dashboard — […]
Why Now Is the Best Time in History to Own a Martial Arts School I’ve been in this business since the 1970s. I worked my way through Georgetown University running schools for the Jhoon Rhee Institute — in today’s dollars, a martial arts chain doing something like $10 million a year. I moved to Denver […]
How to build a profitable Muay Thai gym: recurring revenue, program structure, kids vs adults, and paid-in-full strategy, with results from Phas3 and Bam Bam.
A huge number of schools lose students right after first-degree black belt. Here’s the advanced-retention system – Black Belt Club, renew-before-the-test, and more – that keeps black belts training for years.
Build lead follow-up systems for martial arts schools that convert: bulletproof billing, speed-to-lead, voice AI, and the CRM features that actually matter.
A parent-to-parent testimonial letter outsells anything you can write about yourself — and you can build one in an afternoon. Here’s the exact step-by-step process for using Claude or ChatGPT to turn your school’s testimonials into a high-converting sales letter.
Most martial arts live-event booths fail because they push four offers at once. Learn the one-objective “grease chute” system that turns a booth into an enrollment machine: capture the lead, let them spin, book the appointment.
The movie theater promotion is one of the most reliable martial arts lead-generation plays there is — if you get three things right: a multiplex, a true blockbuster, and the right family audience. Here’s how to make 100+ appointments in a weekend.
Stop running kids’ classes. The fastest way to grow a martial arts school — and add adult students — is family classes, because the real barrier to enrollment isn’t money. It’s time.
In the kids’ market, 100% of your prospects are sitting inside a school. Here’s the complete system — back-to-school orientation days, after-school enrichment programs, PE-teach-for-the-day, and charity flyers — for marketing a martial arts school through the local schools.
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