BJJ and MMA gym owners need Moneyball-style numbers: leads, appointments, shows, intros, enrollments, retention, renewals and student value. Stop guessing and build a real gym business.
Most combat sports gyms are not underperforming because their coaching is weak. They are underperforming because they are trying to grow on one or two marketing activities instead of building a Marketing Parthenon.
BJJ, MMA and Muay Thai gym owners need to stop competing on cheap tuition. Learn how to build value, present $897 initial and $397 monthly, and create premium enrollments.
A blunt, repeatable enrollment system for BJJ academies. The two-lesson intro, the adult enrollment conference, and how to handle “let me think about it.”
A great class isn’t random – it’s engineered. Here’s the proven 60-minute martial arts class template, refined over decades, that keeps energy high and students learning every time.
Summer martial arts school marketing playbook: live event booths, the price wheel script, the 20-activity Parthenon, and pricing that turns slow months into your busiest.
Paul Helsdon joined Martial Arts Wealth Mastery in October 2019, lost his after-school program to COVID overnight, and still grew roughly 50% a year two years running. Here is exactly how he did it.
A real case study of program director Karis Brodie at TIA Martial Arts near Chicago — how a developed staff member plus a character-development curriculum drove the school from roughly $19,000 to about $50,000 a month.
Most BJJ students quit between months three and six. Here is why the dropout cliff happens and the onboarding, attendance, and culture systems that beat it.
Jan Lapin and her daughter Rachel Luton grew Middleburg Martial Arts from the $40,000s to the $70,000s a month and are on track for a million-dollar year — by treating character development as a retention and value engine, not a side program.
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