The Goal-Setting Trap: Why You Never Want a Student to Actually Hit Their Goal

There is a hidden flaw in goal setting that quietly kills student retention. Here is how to reset goals so there is always a new mountain pulling them forward.

The Last Half Inch: How to Actually Get Your Students to Engage

The Last Half Inch: How to Actually Get Your Students to Engage There’s a problem I’ve been coaching owners through for 40 years, and it’s only gotten harder: the last half inch. You can do everything right to get a message…

Stop Waiting for a White Knight to Buy Your Martial Arts School

Stop Waiting for a White Knight to Buy Your Martial Arts School Every so often a wave of it rolls through the industry: emails and phone calls telling owners that some big company wants to buy their school. I get asked about it constantly, and…

Your Martial Arts School Creates Cash Flow, Not Wealth

Your Martial Arts School Creates Cash Flow, Not Wealth When I changed the name of my company to Martial Arts Wealth Mastery, it wasn’t an accident. The whole point was that getting an owner’s revenue up isn’t the finish line.…

Why Your Students Really Quit — and the Retention Standard Nobody Talks About

Why Your Students Really Quit — and the Retention Standard Nobody Talks About Retention is where schools are quietly won and lost, and almost nobody measures it honestly. So let me give you the standard I hold my members to, and then the…

The Marketing Parthenon: Why One Lead Source Will Sink Your School

The Marketing Parthenon: Why One Lead Source Will Sink Your School I led the charge on online marketing in this industry — I wrote the first book on internet marketing for martial arts schools back in 1999. So it’s a little ironic…

Stop Letting Your Competitors Set Your Martial Arts School’s Prices

Stop Letting Your Competitors Set Your Martial Arts School’s Prices If I could fix one number on most school owners’ P&Ls, it would be their pricing — and not because they charge too much. Almost everyone charges too little,…

The Three Things That Keep Martial Arts School Owners Broke

The Three Things That Keep Martial Arts School Owners Broke I’ve coached thousands of school owners over the years, and my schools enrolled more than 30,000 students. I once stood in a freezing convention hall in Atlantic City —…

How to Use AI in Your Martial Arts Business (and Where It Has No Place)

How to Use AI in Your Martial Arts Business (and Where It Has No Place) I use AI every single day, multiple times a day. I have it connected to our CRM, QuickBooks, our Facebook and Google ad managers, Google Analytics, and our WordPress site.…

Why Now Is the Best Time in History to Own a Martial Arts School

Why Now Is the Best Time in History to Own a Martial Arts School I’ve been in this business since the 1970s. I worked my way through Georgetown University running schools for the Jhoon Rhee Institute — in today’s dollars, a…