The Three Things That Keep Martial Arts School Owners Broke

The Three Things That Keep Martial Arts School Owners Broke I’ve coached thousands of school owners over the years, and my schools enrolled more than 30,000 students. I once stood in a freezing convention hall in Atlantic City —…

How to Use AI in Your Martial Arts Business (and Where It Has No Place)

How to Use AI in Your Martial Arts Business (and Where It Has No Place) I use AI every single day, multiple times a day. I have it connected to our CRM, QuickBooks, our Facebook and Google ad managers, Google Analytics, and our WordPress site.…

Why Now Is the Best Time in History to Own a Martial Arts School

Why Now Is the Best Time in History to Own a Martial Arts School I’ve been in this business since the 1970s. I worked my way through Georgetown University running schools for the Jhoon Rhee Institute — in today’s dollars, a…

The Muay Thai Gym Business Model: Pricing, Programs, and Profit

How to build a profitable Muay Thai gym: recurring revenue, program structure, kids vs adults, and paid-in-full strategy, with results from Phas3 and Bam Bam.

How to Retain Black Belt Students: The Advanced-Retention System That Stops the Drop-Off

A huge number of schools lose students right after first-degree black belt. Here's the advanced-retention system - Black Belt Club, renew-before-the-test, and more - that keeps black belts training for years.

Lead Follow-Up Systems for Martial Arts Schools: Billing, Speed-to-Lead, and the CRM That Actually Converts

Build lead follow-up systems for martial arts schools that convert: bulletproof billing, speed-to-lead, voice AI, and the CRM features that actually matter.

How to Use AI to Write a Parent-to-Parent Testimonial Letter for Your Martial Arts School

A parent-to-parent testimonial letter outsells anything you can write about yourself — and you can build one in an afternoon. Here's the exact step-by-step process for using Claude or ChatGPT to turn your school's testimonials into a high-converting sales letter.
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The “Grease Chute”: How to Run a Martial Arts Live-Event Booth That Actually Enrolls

Most martial arts live-event booths fail because they push four offers at once. Learn the one-objective "grease chute" system that turns a booth into an enrollment machine: capture the lead, let them spin, book the appointment.

Movie Theater Promotions: A Reliable Martial Arts Lead-Generation Play

The movie theater promotion is one of the most reliable martial arts lead-generation plays there is — if you get three things right: a multiplex, a true blockbuster, and the right family audience. Here's how to make 100+ appointments in a weekend.
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Family Classes vs. Kids’ Classes: The Fastest Way to Grow a Martial Arts School

Stop running kids' classes. The fastest way to grow a martial arts school — and add adult students — is family classes, because the real barrier to enrollment isn't money. It's time.